After announcing its latest FM2-based A series APUs (Trinity) on October 1, AMD is set to reduce prices of its previous-generation APUs with the FM1-based A4-3300 to be reduced from US$46 to US$30, according to sources from motherboard players. AMD Taiwan declined to comment about its price strategy.
In addition, AMD will also reduce its A4-3400 from US$48 to US$35. As for its newly launched FM2-based A4-5300, AMD plans to reduce the CPU's price from US$53 currently to US$30 a quarter later to strength its competitiveness against the Intel Pentium series, the sources noted.
Since AMD's share in the global desktop market has already dropped below 20%, AMD is aggressively adjusting its roadmap and price strategy to raise its product demand, the sources added.
sources from : www.digitimes.com
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